Want to check website traffic of your competitor’s website? Use these website traffic checker tools to get insights of your rival website.
Getting insights of a website helps website owners to plan their strategy and target their audience. Google search console, Google analytics provides insights for personal websites. But to run a successful website, you must keep an eye on your competitor also.
If you have analytics of competitor’s website, you will be able to put your efforts on topics that work. Here are some third party tools to check website traffic insights.
Table Of Contents:
1. SEMRush
SEMRush is a popular tool when it comes to website analytics. It shows details about organic or paid traffic to the website, with audience distribution by countries and time period.
You can get insights on total unique visitors, average time spent on each page, bounce rate. You can also get analytics on the website’s top pages and its audience distribution.
SEMRush has bulk analyzing feature to get insights of your 100 competitor at a time. You will get analytics of the same unique visitors, bounce rate, average visit time, backlinks.
It has a organic research section to check keywords driving most traffic to competitor site, you can also know the search intent for a particular keyword.
SEMRush also provides links to your competitors top performing pages, which can help you in planning your content. SEMRush also helps to find out toxic backlinks and getting rid of them.
Features of SEMRush:
- Page-info: Check which pages of the competitor site is visited more by your audience
- Traffic-source: You can know the source of the traffic your competitor gets
- Geo-info: You can know the geo location of the majority audience your competitor gets
2. Similarweb
Similarweb mainly provides summary of the traffic to a website, bounce rate, average time per page. If you have a premium plan, you can view the website’s traffic report for the last three months, six months or even three years.
You can also check the counties of audience to that website. You can also check for the categories and topic that bring the most traffic to that website. Similarweb also provides a section to rank your website among other similar websites based on traffic.
Apart from organic traffic, similarweb also provides insights on traffic from serveral other channels. Like you can check for paid traffic, you can check traffic through social referrals like FaceBook, Reddit.
You can get similarweb premium plan to get more years of data insights on the websites.
Features of Similarweb:
- Site stats: You can check information about the site ranking, global or country or category wise. You can also know the duration per visit.
- Traffic-sources: You can check out which sources are sending most traffic to the website
- Keyword: Get insights about the top organic and paid keywords used in the website
- Social reference: Get to know the social media channels driving the most traffic
- Similar sites: Shows the names of similar competitor sites
3. Ahrefs
Another popular tool, mainly used for backlink checking is Ahrefs. Apart from backlink checking, it can also be used to generate analytics of competitor site. Ahrefs gives insights about organic traffic of a website for a month, a year or even lifetime.
You can check the keywords that bring the most traffic to the competitor. You can also rank those keyword by volume and check how much traffic each keyword drive.
Ahrefs has a content gap tool to check the metrics of keywords your competitor is getting a good traffic from, but you page is not ranking good. This tool will help you fill those gaps, and rank your content higher.
Ahrefs deal with organic traffic data only, so you will not get insights from other sources like social media or paid search.
Features of ahrefs:
- Compare historical data: Ahrefs gives insights to historical data, you can check the change in traffic due to a keyword in past.
- Top pages: Gives insights about top pages of your competitor site
- Backlink history: You can check out the number of backlinks change for your competitor site
- Keyword tracking: Check insights about top performing keywords
4. UberSuggest
Neil Patel, a popular digital marketer created UberSuggest. It is another popular SEO tool to do keyword research, get content ideas, get competitor website analytics.
You can check the keywords that brings the most traffic to the website, social traffic to the website. Apart from sources, you can also check the traffic locations, which will help you filter your target audience.
The free version of Ubersuggest lets you search three websites per day. But the premium version is also more affordable than most of its competitors.
Features of UberSuggest:
- Affordable: Most affordable as compared to its other competitors
- Keyword tracking: Get track of the top performing keywords
- Backlink data: Know which sites backlink to the competitor site
- Keyword research: You can perform keyword research for your own site
Website Traffic Checker To Increase Website Traffic
Other than these mention tools there are many other traffic estimator tools. Remember that these traffic estimator tools gives an approximate about the traffic to that website, they may not be cent percent correct. So, it is advisable to check traffic from multiple sources and make an average.
You can check your website live traffic from Google Analytics or you can use Google search console or Bing Webmaster tools to check organic traffic, clicks to your website.
